VET Exclusive

Vietnam’s retail market is booming, but changing consumer behavior, omnichannel commerce, and AI are redefining how brands compete.

The introduction of Amazon Web Services’ first Local Zone in Hanoi brings low-latency cloud infrastructure to Vietnam as demand for AI, digital transformation, and local data processing continues to accelerate.

As Vietnam’s cities expand rapidly, Transit-Oriented Development is emerging as a new growth model that combines transportation, urban experiences, and sustainable economic development.

Vietnamese family businesses are entering a new phase of growth, but PwC believes their long-term success will depend on strengthening governance, embracing innovation, and preparing the next generation of leaders.

Vietnam has officially introduced a carbon exchange, marking a major step toward its net-zero goals and a market-driven approach to reducing emissions.

After several alumni secured funding, expanded into new markets, and advanced product commercialization, Next Wave of Startups is launching its 2026 edition as an accelerator program focused on long-term startup growth.