Drawing inspiration from prestigious private clubs frequented by billionaires and royalty, Copper Beech - a brand known for operating exclusive membership clubs globally - officially marks its debut in Vietnam, choosing Haus Da Lat as its destination.

The collaboration between Copper Beech and Haus Da Lat is not only a pivotal event but also establishes a new standard for luxury living experiences, the first of its kind in Vietnam.

A world beyond wealth

As the leading operator behind iconic establishments synonymous with discretion and globally renowned luxury, Copper Beech creates exclusive spaces for politicians, billionaires, and royalty. With a portfolio that includes private clubs such as Annabel’s (London, UK), Soho House (52 locations from London, New York, and Chicago to Berlin), and 6 Grosvenor Place (London, UK), Copper Beech not only manages the most prestigious destinations but also defines a new living experience exclusively for the ultra-rich.

Globally, the ultra-rich are no longer just seeking material luxury but also crave intangible privileges - things that money cannot easily buy. Private clubs and exclusive societies have become symbols of distinction and status, making them a “must-have dream” for those in the upper echelons. Places like Soho House or Annabel’s have waiting lists stretching for years, with vetting and selection based on the strictest criteria. Members of these private clubs are not simply wealthy individuals but also influential figures across various fields, from politics, finance, and technology to gastronomy, painting, and the arts. Joining a secret society means having the opportunity to connect with the most powerful individuals, people one would normally find difficult to meet.

Bringing world-class luxury privileges to Vietnam for the first time, Copper Beech has chosen Haus Da Lat as its destination. Here, Copper Beech will consult on the operation of Haus Private Club and Haus Residences, designing unique privileges specifically for members in Vietnam.

“We aim to connect Haus Da Lat with renowned private clubs worldwide, perhaps in Switzerland, California, or other exclusive circles in Europe, where similar values regarding space and lifestyle are shared. We even hope to invite members of prestigious global clubs to Da Lat,” shared Mr. Matt Hobbs, Founder of Copper Beech.

Members can enjoy privileges not only at Haus Private Club but also at partner private clubs, resorts, and systems worldwide that are accessible to only a select few. More importantly, they have the opportunity to connect with private clubs owned by royalty and billionaires around the globe.

Exclusive privilege

Copper Beech’s operational services not only offer luxury and discretion but also create an exclusive ecosystem specifically for Haus Private Club members.

One of the privileges of being a Haus Private Club member is access to destinations and services not available to the general public. Members may be invited to events and venues with seating arrangements separate from the crowds, networking parties hosted by world-renowned universities, or private clubs of the wealthy elite.

From VIP seating at concerts by top artists and intimate dinners with Hollywood stars to exclusive previews and purchasing opportunities before an artwork, haute couture fashion collection, or limited-edition supercar are publicly announced, Haus Private Club members have access to these privileges, including participation in closed auctions. Copper Beech offers access to entertainment experiences that are difficult to obtain even with money.

Furthermore, members can connect with top Michelin-starred chefs, bringing personalized culinary experiences to their private villas or discreet restaurants. They also gain access to rare wine bottles and tasting sessions of limited-edition wines from around the world. More than just ownership, this is an opportunity to participate in prestigious wine auctions or events at the most esteemed wine cellars - exclusively for special guests, a privilege not everyone can possess.

At Haus Private Club, the difference doesn’t come from ostentatious displays but from personalized experiences, where members feel that every moment is prepared exclusively for them. A professional operations team doesn’t need a guest list, they recognize members at first glance, including any special guests accompanying them, ensuring each person is welcomed according to the status they deserve.

At Haus Private Club, there is no such thing as a “customer request” - everything is prepared in advance according to each member’s preferences: their familiar spot in the private lounge is ready; their preferred glass of wine is served at the perfect temperature; their favorite menu for special occasions is prepared by a private chef. The operational team remembers their habits so that each return is a perfectly personalized experience.

“A precisely executed service is not just about doing the job well, it’s about anticipating desires, providing a sense of familiarity, and absolute personalization. It’s the art of creating invisible luxury, where members feel like it’s their second home, even if they’ve never had to ask,” shared Ms. Kate Levenstein, Director of Membership Management.

Luxury is not only about high-end experiences but also the right to absolute privacy. At Haus Private Club, each member not only finds a valuable space but also a place where they can truly be themselves, without limits and without interruption. No images or information are released, whether about special events or distinguished guests; every experience belongs solely to those present.

Becoming a member of Haus Private Club involves more than a simple registration process. Only those recommended by current members may be considered, and all are subject to a rigorous evaluation by a selection committee. This not only maintains the value of the community but also ensures that each person who joins truly belongs.

“We will officially welcome the first Haus Private Club members in Da Lat and Hanoi starting in September this year, and in Ho Chi Minh City next year. Becoming a member of Haus Private Club is not an invitation for everyone, nor is it a position that can be bought with money, but rather an opportunity to connect with members of the same class, a privilege of invisibility amidst a noisy world, which is truly rare in today’s society,” Mr. Matt Hobbs shared.