Under a recent decision by the Minister of Industry and Trade, a comprehensive scheme to develop commercial outlet models across Vietnam through 2030 has been approved.
The scheme aims to stimulate domestic consumption, support local supply chains, and build world-class retail and tourism destinations.
Under the scheme, clear regulatory frameworks for outlet retail will be established, enabling brand owners and authorized distributors to sell authentic products, factory overstock, and specialized lines directly to consumers at discounted prices.
The plan targets creating at least one pilot outlet center by 2030, with nationwide expansion planned between 2030 and 2045 to ensure that Northern, Central, and Southern Vietnam each host at least one major outlet complex. Additionally, the ministry plans to train at least 5,000 civil servants, market regulators, and business executives in international retail management and oversight.
To adapt to local market dynamics, the strategy outlines three distinct outlet formats.
First, Premium Outlet Villages ranging from 30,000 to 50,000 square meters. Designed as open-air shopping destinations, these complexes will host mid-to-high-end and luxury global brands near major metropolitan areas, tourism hubs, and key transport nodes such as expressways and international airports.
Second, Urban and Suburb Outlet Centers with rentable space between 5,000 and 25,000 square meters. Operating in indoor or outdoor formats, these centers will focus on mass-market and mid-tier brands, specifically sports apparel, fashion, and home goods, to serve everyday residents and domestic travelers.
Third, Integrated Outlets featuring 15,000 to 50,000 square meters of rentable space located within multi-functional developments combining residential, office, healthcare, and entertainment facilities in densely populated areas.
Geographically, development will focus on locations with high purchasing power and strong transit connectivity. Priority corridors near Hanoi include expressways that connect Hanoi and Mong Cai, Hanoi and Lao Cai, Nhat Tan bridge and Noi Bai International Airport, and Hanoi and Haiphong.
In Southern Vietnam, focus centers on the Ho Chi Minh City - Long Thanh - Dau Giay Expressway and areas surrounding Long Thanh International Airport in Dong Nai city, along with Phu Quoc island in An Giang province.
In the Central region, potential sites line the coastal road connecting Da Nang and Hoi An, along with Cam Ranh peninsula in Khanh Hoa province.
Crucially, the scheme mandates that domestic goods make up 30 to 40 percent of total merchandise at pilot outlets. By 2030, Vietnam aims to establish at least 10 “National Gift” product categories for display and sale, prioritizing Vietnam National Brand items, five-star One Commune One Product (OCOP) goods, and flagship industrial products.
Key localities including Hanoi, Ho Chi Minh City, Da Nang, Quang Ninh, and An Giang are encouraged to lead pilot investment efforts. Investor selection will prioritize financial strength, international retail experience, and concrete commitments to promoting Vietnamese goods. Market surveillance authorities will simultaneously enforce strict origin tracking and pricing transparency to prevent counterfeit goods and trade fraud.
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