The 2026 Vietnam–Cambodia Trade Connection Fair is taking place in Chau Doc Ward, An Giang Province, from November 12 to 14.
Co-organized by the Department of Domestic Market Management and Development under the Ministry of Industry and Trade and the Provincial Department of Industry and Trade, the event brings together approximately 150 Vietnamese enterprises—including the An Giang business community—alongside counterparts from Cambodia’s Kandal, Kampot, and Takeo provinces.
The fair forms part of a national scheme to promote border trade and boost exports to Cambodia in 2026 and aims to help lift bilateral trade turnover to $20 billion by 2030.
According to data from the Department of Domestic Market Management and Development, total two-way trade between Vietnam and Cambodia reached $8.67 billion in the first eight months of 2026, marking an 8.3% year-on-year increase.
Organizers noted that the 2026 Vietnam–Cambodia trade fair and conference series focused on spotlighting local economic strengths, competitive products, and regional potential. Discussions also center on sharing best practices in upgrading product quality, design, packaging, and branding, as well as complying with requirements for quality standards, traceability, labeling, and food safety.
At the same time, both sides are addressing bottlenecks in cross-border commerce while proposing solutions to expand market access, build distribution networks, strengthen logistics and e-commerce, and improve export efficiency.
Through the event, participating enterprises gain opportunities to assess market demand and entry conditions while strengthening supply–demand matching, forging new partnerships, and expanding distribution channels.
Mr. Nguyen Thanh Duy, Vice Chairman of the An Giang Business Association, highlighted three prevailing consumer trends shaping the market: Growing preference for clean food, certified agricultural produce, and transparent product information; Rapid adoption of e-commerce, social media platforms, and interactive livestreaming sales; and Demand for clear, multilingual packaging that is convenient for transport and everyday use.
Citing a consumer online shopping behavior study showing that 23% of shoppers are concerned about fraud and scams while 20% worry about product quality, Mr. Duy emphasized that to effectively tap the Vietnam–Cambodia market, businesses must simultaneously understand buyer behavior, standardize products, scale digital sales channels, and operate reliable supply chains.
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