The Ministry of Industry and Trade launched the national trade promotion program – Vietnam Grand Sale 2025 in Hanoi on December 1.
The program will run through January 18, 2026, covering the peak shopping period before the New Year and the Lunar New Year (Tet), with nationwide participation.
The most notable feature of the program is that all traders and businesses from all economic sectors are allowed to offer discounts of up to 100% on goods and services instead of the usual 50% limit under regular regulations.
The program is aimed at supporting enterprises to boost the consumption of goods and expand production, and facilitating consumers’ access to quality goods at reasonable prices.
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