To help international buyers, especially those from Europe, find product information and business partners and enter or expand in Vietnam, the Vietnam Trade Promotion Agency has introduced a Vietnam Pavilion on the Alibaba.com e-commerce platform.

The Vietnam Pavilion will not only showcase reputable “Made in Vietnam” products but also act a bridge connecting European businesses with promising cooperative opportunities in Vietnam.

Products displayed at the pavilion encompass a wide range of categories, including agricultural products, food, handicrafts, furniture, medicinal herbs, and many other sectors.

All businesses taking part in the Pavilion have been carefully selected by the Vietnam Trade Promotion Agency and Alibaba.com, guaranteeing product origin and international quality standards. This provides European businesses with complete peace of mind regarding quality when cooperating.

Thanks to the EU-Vietnam Free Trade Agreement (EUVFTA), over 90 per cent of Vietnamese exports to the European market benefit from reduced or zero tariffs.

This not only gives “Made in Vietnam” products a competitive price advantage but also opens up significant opportunities for Vietnamese businesses to access the European market more easily. With attractive prices, goods from Vietnam are becoming increasingly preferred by many European partners, facilitating trade and expanding international cooperation.

The Vietnam Pavilion also offers opportunities to connect with other businesses in Southeast Asia.

It represents a gateway for European businesses to not only find diverse sources of goods but also access new strategic partners in this dynamic region, to effectively and sustainably expand their operations.