The Vietnam Spring Fair 2026, the first national Spring Fair, will take place at the Vietnam Exposition Center (VEC) in Dong Ạn Commune, Hanoi, on February 4–8, 2026.
The upcoming fair aims to strengthen trade promotion, boost domestic consumption during the Lunar New Year, expand export markets, and enhance Vietnamese national brands, the Government News remarked.
Covering an area of over 100,000 m² at the Kim Quy Exhibition Hall complex with 10 halls and an estimated 30,000 standard indoor booths, the fair will feature strategic zones spanning textile–leather–furniture value chains (VIVC 2026), agriculture, regional specialties, cultural industries, and Southern Tet experiences led by Ho Chi Minh City.
The "Family Spring – Tet Consumption" Zone will showcase a wide range of consumer goods, focusing on Tet food, gift items, home decor, family entertainment, and interactive shopping experiences.
The "Vietnam Agriculture – Spring Essence" Zone, chaired by the Ministry of Agriculture and Environment, will highlight key agricultural products, OCOP-certified goods, and traditional village specialties. It will also introduce clean production, processing, and traceability models aligned with green and sustainable consumption trends.
The "Hometown Spring – Regional Specialties" Zone allocates a 250 m² shared pavilion for each participating province or city, featuring local specialties, clean farm produce, OCOP products, geographic indication-certified goods, and regional Tet cuisine and cultural experiences.
The "Essence of Vietnamese Culture" Zone, implemented by the Ministry of Culture, Sports and Tourism, promotes commercialized products from 12 cultural industry sectors, inspired by Vietnamese traditional Tet themes and the Year of the Horse Spring Festival.
The "Spring Colors – Flowers, Ornamental Plants and Tet Decor" Zone, co-hosted by the Hanoi People's Committee, the Vietnam Ornamental Creatures Association, and the Vietnam Craft Village Association, displays and commercializes a vibrant collection of bonsai, orchids, peach blossoms, apricot flowers, kumquat trees, lanterns, folk paintings, handicrafts, and feng shui decorative items.
Additionally, a special exhibition zone led by the Ho Chi Minh City People's Committee will spotlight the city's economic, industrial, financial, innovation, cultural, and tourism achievements. It will also present Southern Tet artistic performances, festival interactions, and cultural exchange activities, reflecting the city's openness and creativity.
Google translate