Metric.vn forecasts that in Q4 2025, Vietnam's e-commerce revenue will reach approximately VND105 trillion (around $3.98 billion), with a sales volume of 1,069 million products.
This represents a sequential increase of 1.35% in revenue and 8.14% in product volume compared to Q3.
The combined sales of the top four e-commerce platforms – Shopee, Lazada, Tiki, and TikTok Shop – for the first nine months of 2025 hit VND305.9 trillion (over $11.6 billion), a significant 34.35% increase year-on-year. The volume of products sold also saw a healthy rise of 19.84%, reaching 2,912.7 million products, despite a slight 2.4% decrease in the number of active shops, which now stands at more than 566,000.
These figures underscore the robust development phase that Vietnam's e-commerce is currently experiencing, though they also highlight the increasing competitive challenges within the market.
Specifically, in Q3 2025, revenue reached VND103.6 trillion (over $3.92 billion), a modest 2.6% increase compared to Q2, indicating a positive recovery trajectory after a slower start to the year.
Monthly revenues for July, August, and September surged by 19%, 21%, and 26%, respectively, compared to the same months in 2024. This reflects stable consumer purchasing power and the effectiveness of seasonal promotional campaigns.
Notably, the report reveals that despite constituting only 2.64% of the total number of shops, shopping malls contributed a substantial 35.7% of total sales on Shopee and TikTok Shop during Q3 2025. This demonstrates the superior influence of official brand stores on online shopping behavior.
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