Mibrand Vietnam has released its 2025 Vietnam Banking Brand Health Ranking, highlighting intensifying competition as the gap between leading banks and their challengers continues to narrow.
The report, based on a survey conducted from November 10 to December 15, 2025, gathered feedback from consumers aged 18 and above across the country. The sample was evenly distributed across northern, central and southern regions, with a strong focus on major cities such as Hanoi and Ho Chi Minh City. Respondents completed a comprehensive questionnaire of up to 50 questions.
The ranking is built on the Brand Beat Score (BBS), a proprietary measurement tool developed by Mibrand to assess brand health and its close relationship with brand value.
According to the 2025 results, State-owned banks continue to demonstrate strong brand performance, while private banks are making notable gains in customer experience and brand image.
Vietcombank maintained its top position among the 10 strongest banking brands in Vietnam, with a BBS of 35 for the fourth consecutive year. Meanwhile, MB rose from fourth place in 2024 to second in 2025, swapping positions with Techcombank, which slipped from second to fourth.
The findings underscore growing pressure on banks to sustain brand strength in an increasingly competitive market.
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