The Australian Cotton Trade Delegation to Vietnam will launch a series of activities in Ho Chi Minh City, central Thua Thien-Hue province, and Hanoi from August 7-11, aimed at strengthening the relationships between Vietnam’s textile manufacturers and Australian cotton producers, according to the Australian Embassy in Hanoi.
This delegation represents the second in-market visit to Vietnam from the Australian cotton industry in the past 12 months, highlighting the importance of the Vietnam market for Australia, especially in the year that Australia and Vietnam celebrate 50 years of diplomatic relations.
“We are so delighted to welcome back representatives from Australian cotton to Vietnam, with an expanded and more diverse delegation this year, comprising of iconic and innovative brands, workwear, school wear, and leisure brands as well as a leading cotton specialist from the CSIRO,” said Ms. Rebecca Ball, Senior Trade and Investment Commissioner at Austrade. “Australian Cotton is a success story we should be very proud of. It highlights modern Australian farming, embracing reduced insecticide and water usage to produce a premium product. The week in Vietnam is a chance to celebrate existing relationships and build new ones.”
The Australian Cotton Vietnam week is being led by the Australian Cotton Shippers Association (ACSA) and Cotton Australia and supported by the Australian Trade and Investment Commission (Austrade) and will include visits to mills and manufacturers and a series of seminars in Ho Chi Minh City, Hue, and Hanoi.
The seminars provide an overview of the Australian cotton industry, updates on the 2023 season and the broader market, and brand demands, and will deepen the knowledge of Vietnam’s textile manufacturers about Australia’s cotton supply chain and Australian sustainability practices.
“The Australian industry wants to build deeper relationships with the local textile and apparel industry as demand and growth is anticipated to increase in the coming years,” said Mr. Rob Cairns, Export Marketing Consultant at ACSA. “This trip is the first of its kind with ACSA, with Cotton Australia joined by brands and CSIRO researchers to deliver the story of why Australian cotton should be the fiber of choice for Vietnam’s textile industry.”
“The key benefits from this trip are hearing from spinners about their love of Australian cotton and its quality, color, and strength,” said Ms. Ashley Hollis, Brand Relations Manager at Cotton Australia. “Bringing together a diverse group of brands on the tour has opened valuable conversations and knowledge sharing, particularly around traceability, quality, and social and environmental strategies. This is what drives these brands to shift to Australian cotton. It has been such a rewarding week.”
The Australian Cotton trade delegation includes representatives from Sportscraft, Struddys, Big W, AS Colour, Modibodi, Workwear Group, New Romantic, and Michell Wool.
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