A recent survey by Vietnam Report shows that the majority of tourists prefer booking services through travel apps like Traveloka and Booking.com, accounting for 78.5%, while 56.9% book through travel company websites. This indicates that digital tourism development is becoming the main trend.
A leading MICE destination in Hanoi, InterContinental Landmark72 offers premium facilities, sustainable practices, and seamless business event experiences.
Tourism promotion and marketing efforts are being significantly revamped, with social media platforms such as Zalo, Facebook, and TikTok fully utilized to reach potential tourists.