Vietnam's Travel Landscape 2026
Biz Traveler

Vietnam's Travel Landscape 2026

Vietnam has now restored visitor and domestic travel numbers to pre-pandemic levels, but structural weaknesses in foreign source markets, value creation, and branding threaten the long-term resilience of its tourism industry.
Hanoi tourism records nearly 9 million arrivals in Q1, 2026
Biz Traveler

Hanoi tourism records nearly 9 million arrivals in Q1, 2026

A recent survey by Vietnam Report shows that the majority of tourists prefer booking services through travel apps like Traveloka and Booking.com, accounting for 78.5%, while 56.9% book through travel company websites. This indicates that digital tourism development is becoming the main trend.