According to the latest data from NapoleonCat, as of October 2024, there are an estimated 86.1 million Facebook users in Vietnam, representing 84% of its population. 

The majority of users are between 25-34 years old, with approximately 25.3 million users in this age group.

However, it's notable that the number of Facebook users in Vietnam has slightly decreased compared to the same period in 2023, dropping by almost 800,000 users from 86.9 million.

Meanwhile, Instagram in Vietnam experienced a more significant decline in user count, with a 13.7% decrease from 12,425,300 in October 2023 to 10,680,500 in October 2024, representing 10.4% of the total population. It's worth noting that a majority of Instagram users are female, accounting for 58.5% of the total user base.

On the contrary, LinkedIn has witnessed a considerable surge, reaching 8,837,000 users, an increase of approximately 1.5 million users compared to the previous year, and accounting for 8% of the population. The 18-24 age group is the most common among LinkedIn users. This trend reflects a growing interest in professional networking platforms among young Vietnamese individuals.

According to DataReportal, as of October 2024, 72.9% of the Vietnamese population has access to social media, placing it 33rd in the global ranking. However, in terms of time spent on social media, Vietnam has climbed to the 11th position globally.