Designed by Swedish-Swiss multinational food packaging and processing company Tetra Pak in partnership with DenEast, Bloom. is set to revolutionize the food and beverage (F&B) industry through its product creation model with an innovative and cost-efficient approach.

Located at the VSIP 2A Industrial Park in southern Binh Duong province, Bloom. offers F&B brands an accelerated path to convert their ideas into tangible concepts and facilitate small-scale production for market testing, then smoothly scaling to medium, large, and mass production.

“With Bloom., our ambition is to drastically shorten product creation cycles, reducing them from years to months,” said Mr. Eliseo Barcas, Managing Director & President at Tetra Pak Vietnam. “Here you can have your new product in small batches faster than ever before.” He also noted that one of the key advantages in using Bloom.’s services is that customers can bring their innovation to market at an impressively high pace without the need to make significant financial investment in equipment.

“The Bloom. Innovation Center demonstrates our long-term commitment to Vietnam, contributing to the country’s innovation and transformation goals and unlocking the immense potential of the local F&B industry,” he emphasized.

For his part, Mr. Johan Boden, General Director of DenEast Vietnam, said innovation is crucial for F&B businesses to stay ahead in a rapidlyevolving market with growing demand for nutritious, healthy, and sustainable products. It is not easy for F&B players to pursue innovation in a fast and cost effective way. “Smaller brands require more expertise and investment for large-scale equipment while established brands face production disruptions and lack dedicated facility for micro innovation.”

Leveraging Tetra Pak’s cutting-edge technology and expertise as well as DenEast’s manufacturing capabilities, Bloom. offers cost-effective, CAPEX-free “small batch trials” for manufacturers worldwide, along with commercial large-batch production facilities. Its state-of-the-art facilities provide flexible and customized production capabilities for regional and global markets.