Tourism in Ho Chi Minh City posted solid growth in the first quarter of 2026 with nearly 20 million visitors, according to the municipal Department of Tourism.
Growth was supported by efforts to diversify tourism products and improve service quality. The city has focused on developing night-time tourism, river-based experiences, cultural tourism, and creative industries.
Tourism stimulus programs, regional linkages, and promotional campaigns were implemented in a coordinated manner. Authorities also accelerated the use of digital technology in tourism management and marketing, gradually building a smart tourism ecosystem.
Large-scale cultural events, festivals, fairs, and exhibitions helped attract both domestic and international visitors. Meanwhile, tourism businesses have actively refreshed their offerings and improved services to meet increasingly diverse demand.
In 2026, the city aims to welcome around 11 million international visitors and 50 million domestic tourists, with total tourism revenue projected at VND330 trillion ($12.54 million).
In the second quarter, the city will continue promoting sustainable tourism development, focusing on digital transformation, green growth, and cultural industries.
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