The Middle East is currently one of the most dynamic import markets in the world, with an estimated total annual import value exceeding $1.2 trillion, stated the Foreign Market Department (Ministry of Industry and Trade).

Countries belonging to the Gulf Cooperation Council (GCC) rely heavily on imports to meet 80–90% of their food and agricultural needs. This presents a significant opportunity for Vietnamese exporters.

Capitalizing on this trend, many major retail and distribution corporations in the Middle East are actively seeking high-quality products from Vietnam. Notably, reputable names such as Lulu Hypermarket (UAE), Al Othaim Markets (Saudi Arabia), Choithrams, and Citi Hypermarkets (Kuwait) are among them.

The department revealed that these retailers and distributors will be present in person at Vietnam International Sourcing (VIS) 2025, scheduled to take place from September 4 to 6, 2025, in Ho Chi Minh City.

Middle Eastern businesses are showing strong interest in product categories such as fresh agricultural produce—tropical fruits, vegetables, organic items that meet GAP and Halal standards; processed foods including snacks, frozen seafood, spices; consumer and household goods like plasticware, wooden items, eco-friendly products; and fashion and textiles such as high-quality clothing, scarves, and accessories.

The Ministry of Industry and Trade emphasized that VIS 2025 will be a valuable opportunity for Vietnamese enterprises to showcase their products directly to leaders of major distribution chains, secure long-term export contracts, and expand into a region with high purchasing power and strong growth potential.