Society
Early achievement of a development goal
The World Bank has officially reclassified Vietnam as an upper-middle-income country, four years earlier than anticipated.
Society
Far beyond fuel compatibility
New social listening data from Kompa suggests the rollout of E10 blended gasoline is reshaping consumer conversations far beyond fuel compatibility.
Society
The traction of domestic cosmetics brands
As Vietnam’s domestic cosmetics brands post record online sales, proven transparency, not marketing reach, will decide who can maintain that growth.
Four pillars set to drive Vietnam’s crypto asset market forward
For Vietnam, as the demand for capital to fund infrastructure, manufacturing, innovation, and digital transformation grows, tokenized Real World Assets (RWA) is viewed as a high-potential trend that requires serious research and cautious, long-term implementation.
Learning from the customer journey
Vietnam’s retail market is booming, but changing consumer behavior, omnichannel commerce, and AI are redefining how brands compete.
Pressure from AI speed
The introduction of Amazon Web Services’ first Local Zone in Hanoi brings low-latency cloud infrastructure to Vietnam as demand for AI, digital transformation, and local data processing continues to accelerate.
Fashioning the urban future
As Vietnam’s cities expand rapidly, Transit-Oriented Development is emerging as a new growth model that combines transportation, urban experiences, and sustainable economic development.
A structured family business journey
Vietnamese family businesses are entering a new phase of growth, but PwC believes their long-term success will depend on strengthening governance, embracing innovation, and preparing the next generation of leaders.
E-commerce tops list of "hotspots" for disputes
Beyond e-commerce, several other service and consumer goods sectors recorded high dispute levels, such as tourism and restaurants, household electronics, consumer credit, healthcare and medical services, and air transportation among others.