Under the direction of the Prime Minister, the Spring Fair 2026 will officially take place from February 2 to 13, 2026 at the Vietnam Exposition Center (VEC) in Hanoi.
Centered on the theme "Connecting Prosperity – Welcoming a Brilliant Spring," this national-level trade promotion event is hosted by the Ministry of Industry and Trade in coordination with various ministries, sectors, localities, and relevant agencies.
Spring Fair 2026 is expected to become a premier early-year trading hub, creating positive momentum for production and business activities. The event aims to stimulate consumer demand, expand distribution networks, boost domestic trade, and spread the traditional spirit of the Vietnamese Lunar New Year (Tet).
The Government’s decision to hold the fair immediately on the eve of the Tet holiday demonstrates a strong commitment to maximizing domestic trade—one of the three key pillars of economic growth, alongside exports and investment. The event is designed to stabilize the market, drive growth in the first quarter, and foster a spirit of innovation and international integration.
This year’s fair boasts a massive scale, covering a total exhibition area of approximately 145,000 sq.m, including 10 indoor halls and an outdoor space of over 45,000 sq.m. It is expected to feature about 3,000 standard booths, alongside dedicated zones for cuisine, cultural performances, and interactive experiences.
More than just a venue for product displays and brand introductions, Spring Fair 2026 offers a "Spring Journey across Vietnam." With eight highlight zones that blend commerce, agriculture, industry, and culture, the fair will take visitors on a discovery of the country’s unique cultural and economic regions.
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