Many Vietnamese agricultural products of great value are in danger of losing their trademarks and brands because they have not yet been registered for trademark protection nor built and developed their brands in the international market.
The EU is experiencing record inflation due to the Russia - Ukraine conflict, which pushed up energy prices and then food prices. This creates an opportunity for Asian agricultural products in general and Vietnamese agricultural products in particular to increase exports to the market. Vietnamese agricultural products only hold a modest share in the EU.