VET Exclusive
Vietnam remains a solid economic performer
Three major international institutions all see Vietnam staying among Asia’s fastest-growing economies despite rising external risks.
VET Exclusive
The traction of domestic cosmetics brands
As Vietnam’s domestic cosmetics brands post record online sales, proven transparency, not marketing reach, will decide who can maintain that growth.
VET Exclusive
Learning from the customer journey
Vietnam’s retail market is booming, but changing consumer behavior, omnichannel commerce, and AI are redefining how brands compete.
Pressure from AI speed
The introduction of Amazon Web Services’ first Local Zone in Hanoi brings low-latency cloud infrastructure to Vietnam as demand for AI, digital transformation, and local data processing continues to accelerate.
Fashioning the urban future
As Vietnam’s cities expand rapidly, Transit-Oriented Development is emerging as a new growth model that combines transportation, urban experiences, and sustainable economic development.
A structured family business journey
Vietnamese family businesses are entering a new phase of growth, but PwC believes their long-term success will depend on strengthening governance, embracing innovation, and preparing the next generation of leaders.
A driving force for green transition
Vietnam has officially introduced a carbon exchange, marking a major step toward its net-zero goals and a market-driven approach to reducing emissions.
Next Wave of Startups 2026 adopts accelerator model
After several alumni secured funding, expanded into new markets, and advanced product commercialization, Next Wave of Startups is launching its 2026 edition as an accelerator program focused on long-term startup growth.
Financial architecture for economic growth
As Vietnam looks to modernize its growth model, policymakers are betting that International Financial Centers in Ho Chi Minh City and Da Nang can help channel the capital needed to power the country’s next stage of economic development.