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VET Exclusive

Valuable visibility
VET Exclusive

Valuable visibility

Vietnamese brands account for more than half of AI citations in Vietnam, but visibility remains concentrated among a small group of brands, publishers, and platforms, a recent report found.
Integrated offerings
VET Exclusive

Integrated offerings

As wellness tourism takes off around the world, Vietnam could secure a unique advantage by creating a value chain with a particular focus on traditional medicine and treatment along with medicinal herbs.
For long and healthy living

For long and healthy living

Longevity and wellness are reshaping hospitality, creating new opportunities for resorts, hotels, and real estate investors amid Vietnam’s aging population.
Testing target

Testing target

Meeting Vietnam’s 1.5 million-room tourism goal will require faster supply growth, new sources of capital, and the revival of existing resort assets.
The full package

The full package

Vietnam’s resort real estate market is shifting toward integrated destinations built around connectivity, experiences, and long-term operational value.
Retaining appeal for tourists

Retaining appeal for tourists

While the accommodation sector is in good shape on the back of strong tourism demand and rising room rates, providers must remain attentive to the changing nature of tourist preferences.
Catalysts to stay and spend

Catalysts to stay and spend

Dr. Ha Van Sieu, Deputy Director of the Vietnam National Authority of Tourism, tells Ngoc Lan about quality and value as drivers of retaining tourism spending in Vietnam.

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