The Vietnamese Goods Week is currently underway in Udon Thani province, Thailand, the Vietnam News Agency reported.

The event, which runs from November 7 to 10, features nearly 40 Vietnamese enterprises showcasing a diverse range of products, including agricultural products, processed food, tea, coffee, dried goods, spices, pharmaceuticals, handicrafts, household appliances, apparel, and fresh fruits.

The exhibition, organized by Central Retail Vietnam and the Ho Chi Minh City Trade and Investment Promotion Centre, aims to tap into the significant market potential of northeastern Thailand. Visitors have the opportunity to experience Vietnamese culture through traditional "ao dai" and "to he" (Vietnamese traditional long dress and toy figurines respectively) demonstrations.

Vietnamese Ambassador to Thailand Pham Viet Hung expressed optimism that the event would contribute to achieving the goal of $25 billion in bilateral trade next year. Acting Governor of Udon Thani province Ranida Laungthitisakul affirmed the province's commitment to strengthening cooperation with Vietnam.

Central Retail Vietnam, a subsidiary of Thailand's Central Group, has been instrumental in introducing Vietnamese products to the Thai market.

Over the past eight years, the company has facilitated the entry of over 1,000 Vietnamese businesses into the Thai market, including renowned brands in pepper, coffee, cashew nuts, and OCOP products.