A recent survey by Vietnam Report shows that the majority of tourists prefer booking services through travel apps like Traveloka and Booking.com, accounting for 78.5%, while 56.9% book through travel company websites. This indicates that digital tourism development is becoming the main trend.
The structure of international source markets continued to expand, with key markets, including China, the Republic of Korea (RoK), India, France, the UK, the US, Germany and the Philippines.
Community tourism and its focus on heritage and culture has proven to be a major factor in the sustainable growth and development of Vietnam’s tourism industry.