Vietnam has now restored visitor and domestic travel numbers to pre-pandemic levels, but structural weaknesses in foreign source markets, value creation, and branding threaten the long-term resilience of its tourism industry.
Under the new arrangement, Chinese tourists can use Alipay - a member wallet of Ant International - to scan VIETQRGlobal codes and make direct payments at merchants within NAPAS’ network across Vietnam.
A recent survey by Vietnam Report shows that the majority of tourists prefer booking services through travel apps like Traveloka and Booking.com, accounting for 78.5%, while 56.9% book through travel company websites. This indicates that digital tourism development is becoming the main trend.
For travel programs where contracts have not yet been signed, businesses are proactively discussing with customers to adjust tour prices appropriately. By sharing the burden of costs arising from objective factors, they aim to ensure trip quality while limiting losses for all parties involved.