Hanoi's tourism sector continued its strong recovery and expansion in the first five months of 2026, welcoming nearly 15 million visitors and generating close to VND63 trillion ($2.4 billion) in tourism revenue.
According to city authorities, international arrivals reached approximately 4.06 million during the period, an increase of 28.1% compared with the same period in 2025. Total tourism revenue rose 20.6% year-on-year, reflecting robust demand from both domestic and international travelers.
Building on this momentum, Hanoi aims to attract over 9 million international visitors and more than 27 million domestic tourists in 2026, with total tourism revenue projected to reach VND160 trillion.
To achieve these targets, the capital plans to diversify and upgrade its tourism offerings by leveraging its geographical advantages and regional transport connectivity. Moving beyond traditional city-center sightseeing tours, Hanoi is working with tourism businesses to develop new travel experiences and expand its tourism portfolio.
Among the new products scheduled for launch are the Muong Coc community-based tourism model, expanded night tourism experiences, rural and agricultural tourism programs, and experiential tours linking traditional pottery villages with safe vegetable-growing communities.
A key focus is the development of the city's nighttime economy. Rather than simply extending business hours, Hanoi is seeking to create a comprehensive overnight tourism ecosystem centered on culture, heritage and urban experiences.
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