Unlike a typical kick-off event, The Sync Show was staged by Gamuda Land as a multi-sensory performance that combined sound, light, and contemporary art to tell the story of Norton Park. Key information about the project, from design and landscape to sales policy, was revealed in layers, energizing the 2,000 sales professionals in attendance.
Curated living for global minds
The event came as the apartment market in the northern reaches of Ho Chi Minh City gathers speed, driven by expanding regional infrastructure and an industrial base that is continually upgraded.
Speaking at the event, Mr. Angus Liew, Chairman of Gamuda Land Vietnam, said the growth of new economic centers is generating demand for high-quality living environments for professionals. That is the basis on which Norton Park is being developed as a curated living space, aimed at the professionals, managers, and engineers working in the area.
“Norton Park sits perfectly at the center of this population influx,” he said. “Bordering a 500-ha international industrial park and a metro station, it guarantees constant housing demand. Modern professionals demand a complete lifestyle right outside their door. With retail, co-working spaces, and a golf course just steps away, Norton Park embodies the ultimate ‘Live, Work, Play’ destination.”
Located on Binh Duong Boulevard (National Highway No. 13) in Thuan Giao ward, Norton Park sits amid an industrial and services ecosystem with a connectivity network that keeps expanding. AEON Mall Binh Duong Canary is right next to the project, VSIP I is adjacent, and Song Be Golf Course lies opposite, with schools, international hospitals, and large shopping centers around it. Ho Chi Minh City is also prioritizing the start of construction on two metro lines linking the former Binh Duong province with the central city by the end of this year, which will give the area a further boost.
Norton Park spans 7.9 ha and features six residential towers, offering a total of 1,286 residential and commercial units, including studios, one to three-bedroom apartments, duplexes, podium-level shops, and standalone retail units.
Amid a dynamic urban environment and bustling industrial activity, Norton Park maintains a low building density of just 20 per cent, dedicating much of its land to landscaped green spaces and resident amenities. These thoughtfully planned spaces offer professionals a welcome retreat to unwind and recharge after a busy day.
Guided by the principles of biophilic design, the project’s landscape integrates layers of greenery and native plant species, incorporating the Miyawaki method of forest planting to create a richer, more immersive natural environment. Together, these green spaces are designed to help moderate the local micro-climate, support biodiversity, and provide welcoming outdoor environments for residents across generations.
Amenities are distributed according to need and frequency of use. Everyday facilities such as a swimming pool, tennis courts, outdoor sports areas, children’s spaces, and a pet area are placed at the center of the residential clusters, forming “amenity cores” for daily needs.
At a broader level, the park serves as the “heart of the community” for Norton Park. From the entrance plaza and putting green to the forest trail, walking garden, and yoga deck, these amenities offer opportunities for recreation, relaxation, and everyday interaction, encouraging a healthier, more connected community.
With a strategic location in a new growth hub and an approach curated for the professional community, observers expect Norton Park to become Gamuda Land’s next “flagship” in Ho Chi Minh City, following the landmarks the Malaysian developer has built in the west and east of the city.
From Celadon City and Eaton Park to Norton Park: Nearly two decades of building urban landmarks
Gamuda Land is the property development subsidiary of Gamuda Berhad, one of Malaysia’s leading engineering and infrastructure groups. In Vietnam since 2007, it has developed eleven integrated township and high-rise residential projects across Hanoi, Hai Phong, Dong Nai, and Ho Chi Minh City.
Nearly two decades alongside the maturing of Vietnam’s real estate market, and the transformation of many new urban areas, have given the international developer an important advantage: global experience combined with a deep understanding of local demand. Rather than apply a fixed formula, it adapts its planning and development experience to the characteristics of each market.
Ho Chi Minh City is a prominent example. More than 15 years ago, Gamuda Land “awakened” its western gateway with the 82-ha Celadon City. Today it is home to more than 6,000 families and is cited as a model eco-township.
In the east, the Gamuda Land name is tied to the success of Eaton Park. Nearly 2,000 high-end apartments sold within a short time, amid heavily-competitive supply, which shows the developer’s ability to read market demand and create products that stand apart.
Every location has its own distinct character, yet Gamuda Land’s approach to creating lasting value remains consistent: shaping communities rooted in their urban context, mindful master-planned complete living ecosystems, upholding international standards, and fostering long-term livability. These have been turned into strict standards, from the GQUAS construction quality control system to the biophilic design, which converts technical specifications into the everyday living experience.
Over nearly two decades in Vietnam, Gamuda Land has built its reputation on a consistent development philosophy rather than a fixed formula. Guided by its Mindful Master Planning approach, the developer draws on the character and potential of each location to create integrated communities that reflect their urban context, meet international standards and remain desirable places to live for generations.
Norton Park represents the next step in that journey. As northern Ho Chi Minh City undergoes significant economic, infrastructural, and urban transformation, Gamuda Land brings its international expertise and long-term commitment to community building to a market with evolving expectations for quality living. Against this backdrop, the project’s positive reception at its debut reflects growing interest in thoughtfully planned residential developments that bring together modern convenience, sustainable design, and a strong sense of community.
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