The Vietnam National Brand Week 2026 was launched in Hanoi on April 16, together with a national brand forum in Hanoi, underscoring efforts to enhance the country’s competitiveness and global standing.
Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan was quoted by the Vietnam News Agency as stating at the opening ceremony that the national brand program must evolve beyond traditional trade promotion to become a strategic asset reflecting Vietnam’s overall competitiveness and reputation in global value chains.
Amid deepening international integration, he noted that building a national brand is not only about promoting “Made in Vietnam” products, but also about strengthening the country’s credibility and soft power on the global stage.
Running from April 16 to 23 nationwide, the Vietnam National Brand Week 2026 marks the 18th anniversary of Vietnam Brand Day (April 20). The event brings together policymakers, businesses and market stakeholders through a series of activities, including the opening ceremony, a national brand forum, thematic seminars, exhibitions and business networking events.
The forum is the centrepiece, gathering representatives from ministries, localities, international organisations, experts and the business community to discuss brand development trends in a changing global landscape.
Since its launch in 2003 with just 30 participating enterprises, the program has expanded to 190 in 2026. Vietnam’s national brand value reached $519.6 billion in 2025, ranking 32nd globally, an increase of more than $200 billion compared to 2020.
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