Vietnam's digital economy is projected to reach $220 billion by 2030, according to a new report from market research firm IMARC Group which described e-commerce as a key driver of this growth, solidifying Vietnam's position in Southeast Asia and attracting significant global investment.

Vietnam currently boasts one of the fastest-growing e-commerce markets in the region. E-commerce accounts for over 60% of the country's digital economy, with the remainder largely comprised of ride-hailing services and online media.

IMARC predicts that Vietnam's e-commerce sector will maintain its strong growth trajectory, with a compound annual growth rate (CAGR) of 28% from 2025 to 2033.

This expansion is fueled by several factors, including rising internet and mobile device usage, the expansion of electronic payment methods, and a supportive regulatory environment.

The Vietnamese Government has implemented robust policies to encourage digital transformation, including a goal of reducing cash transactions to under 10% of the total.

IMARC's report highlights Vietnam's emergence as one of Southeast Asia's most promising e-commerce markets, driven by seven key factors: increased internet and mobile penetration; government commitment to digitalization and infrastructure improvements; advancements in electronic payments; the development of artificial intelligence and machine learning; improvements in logistics and supply chains; cross-border e-commerce and free trade agreements; and the growth of the middle class and disposable income.