Thailand's Central Retail Corporation (CRC) plans to invest over THB45 billion ($1.38 billion) through 2027 to expand mainstream markets and accelerate growth in both Vietnam and Thailand.

The expansion is part of the corporation’s 'New heights, Next growth' strategy, which centers on three key areas: strengthening customer engagement through its 26-million-member loyalty program, accelerating new business development and expanding geographically, the corporation was quoted by the Vietnam News Agency as stating  in a press release on June 24.

The company is also advancing its unified technology platform to enable a seamless omnichannel shopping experience and build the capabilities needed to scale AI integration, aiming at sustained double-digit growth in online sales.

It is also accelerating the expansion of its food and mall businesses in Vietnam and introducing store formats tailored to the specific needs of target customer segments in each area.

The retailer currently operates 330 stores across 26 provinces and cities in Vietnam.