Longevity and wellness are reshaping hospitality, creating new opportunities for resorts, hotels, and real estate investors amid Vietnam’s aging population.
The northern province of Ninh Binh surpassed its full-year tourism targets in the first nine months of 2026, welcoming over 20.95 million visitors and generating $879.16 million in revenue as local authorities and businesses advance infrastructure, digital transformation, and smart destination models.
The high-end tourism, resort and entertainment complex, golf course and residential area is planned to include 236 villas, 257 townhouses, more than 2,600 high-rise apartments and 606 social housing units.
Dr. Ha Van Sieu, Deputy Director of the Vietnam National Authority of Tourism, tells Ngoc Lan about quality and value as drivers of retaining tourism spending in Vietnam.
Close relationship between tourism development and the domestic market plays impotant role in expanding sales opportunities, increasing tourist spending and enhancing the value of Vietnamese products.
International hotel groups are increasingly arriving in or expanding in Vietnam as the country continues with efforts to make tourism a spearhead economic sector.
Corporate income tax would be exempted for two years, followed by a 50% reduction in tax payable for the next three years on income generated from products created under new tourism models.
Vietnam’s strong showing reflects its ability to balance costs with varied experiences, ranging from cities and cuisine to beaches, mountains, nature, culture and outdoor activities.
Vietnam aiming to welcome 27 million international visitors and 153 million domestic tourists in 2026, assuming tourism maintains its positive momentum and the impacts of conflicts in the Middle East are resolved soon.
The three neighboring countries have adopted a Joint Action Plan on Tourism Cooperation for 2026-2028, under which they will promote joint tourism products, strengthen connectivity and facilitate travel and transport between the three destinations.
The expo, scheduled for August 27-29, is expected to bring together more than 260 international buyers and over 500 tourism companies and brands, with more than 21,000 business-to-business meetings scheduled.