The three neighboring countries have adopted a Joint Action Plan on Tourism Cooperation for 2026-2028, under which they will promote joint tourism products, strengthen connectivity and facilitate travel and transport between the three destinations.
The expo, scheduled for August 27-29, is expected to bring together more than 260 international buyers and over 500 tourism companies and brands, with more than 21,000 business-to-business meetings scheduled.
The two-day event in Da Nang city bringing together stakeholders to explore how technology and innovation can support the development of the hotel, restaurant and resort tourism sectors.
The event has evolved beyond a conventional product exhibition into a platform for promoting the economic, investment, trade and tourism potential of localities along the East-West Economic Corridor.
Vietnam also ranking among the three Asian destinations recording the fastest growth in interest among European travellers, according to a ranking recently released by digital travel platform Agoda.
The strong performance further underscoring the northern province’s appeal as one of Vietnam’s leading destinations for heritage, culture and ecotourism.
The northern province welcoming over 12.4 million tourists in the first six months of 2026, generating VND35.2 trillion ($1.34 billion) in tourism revenue.