Vietnam’s total retail sales of goods and consumer service revenue reached an estimated VND6.37 quadrillion ($242 billion) in the first 11 months of 2025, marking a year-on-year rise of 9.1%, according to the National Statistics Office (NSO).
In November alone, the revenue was estimated at VND601.2 trillion ($22.85 billion), up 7.1% from the same period last year.
Retail sales of goods accounted for the majority of the 11-month total, contributing nearly VND4.86 quadrillion ($184.7 billion), or 76.2%, and increasing 7.9% year-on-year. All major product groups posted stable growth, including food (up 9.6%), clothing (up 8.5%), household goods and equipment (up 7.8%), and cultural and educational items (up 5.1%).
Revenue from accommodation and catering services reached VND767.8 trillion ($29.19 billion), accounting for 12% of the total and rising 4.6% year-on-year. Tourism services generated VND85.4 trillion ($3.24 billion), up a strong 19.9% from a year earlier.
Several major localities reported double-digit growth, notably Hanoi (23.4%), Ho Chi Minh City (22.3%) and Quang Ninh (18.2%).
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