Society

As Vietnam’s domestic cosmetics brands post record online sales, proven transparency, not marketing reach, will decide who can maintain that growth.

For Vietnam, as the demand for capital to fund infrastructure, manufacturing, innovation, and digital transformation grows, tokenized Real World Assets (RWA) is viewed as a high-potential trend that requires serious research and cautious, long-term implementation.

Vietnam’s retail market is booming, but changing consumer behavior, omnichannel commerce, and AI are redefining how brands compete.

The introduction of Amazon Web Services’ first Local Zone in Hanoi brings low-latency cloud infrastructure to Vietnam as demand for AI, digital transformation, and local data processing continues to accelerate.

As Vietnam’s cities expand rapidly, Transit-Oriented Development is emerging as a new growth model that combines transportation, urban experiences, and sustainable economic development.

Vietnamese family businesses are entering a new phase of growth, but PwC believes their long-term success will depend on strengthening governance, embracing innovation, and preparing the next generation of leaders.