VET Exclusive
From technology to consumer connection: The Snapdragon brand story
Mr. Don McGuire, Executive Vice President and Chief Marketing Officer of Qualcomm Incorporated, shared his thoughts on the evolution of the Snapdragon brand, agentic AI, and Vietnam’s key role in Qualcomm’s global roadmap with VnEconomy.
Qualcomm is expanding Snapdragon beyond a technology platform into a premium global consumer brand, with Vietnam emerging as a vital hub for its ambitions across AI, connected devices, and digital innovation.
Once known primarily among engineers as a high-performance chip powering mobile devices, Snapdragon has evolved into a globally-recognized premium consumer brand. As Qualcomm expands Snapdragon across AI PCs, automotive platforms, and wearable tech, Vietnam is proving to be far more than a vibrant consumer market, it is becoming a strategic hub for innovation and R&D.
Mr. Don McGuire, Executive Vice President and Chief Marketing Officer of Qualcomm Incorporated, tells VnEconomy / Vietnam Economic Times about brand evolution, agentic AI, and Viet
