Biz Traveler

Industry leaders examine how Vietnam’s hospitality market is evolving through new demand, investment trends, wellness needs, and changing traveler expectations.

Meeting Vietnam’s 1.5 million-room tourism goal will require faster supply growth, new sources of capital, and the revival of existing resort assets.

Vietnam’s resort real estate market is shifting toward integrated destinations built around connectivity, experiences, and long-term operational value.

While the accommodation sector is in good shape on the back of strong tourism demand and rising room rates, providers must remain attentive to the changing nature of tourist preferences.

The northern province of Ninh Binh surpassed its full-year tourism targets in the first nine months of 2026, welcoming over 20.95 million visitors and generating $879.16 million in revenue as local authorities and businesses advance infrastructure, digital transformation, and smart destination models.

Dr. Ha Van Sieu, Deputy Director of the Vietnam National Authority of Tourism, tells Ngoc Lan about quality and value as drivers of retaining tourism spending in Vietnam.