Vietnam’s strong showing reflects its ability to balance costs with varied experiences, ranging from cities and cuisine to beaches, mountains, nature, culture and outdoor activities.
A recent expo heard of the trends Vietnam should focus on to turn its appeal as a tourist destination into a broader development opportunity for the sector.
By bridging healthcare, hospitality, and imperial heritage, a new collaborative ecosystem in Hue aims to deliver high-quality wellness experiences and extend stays for domestic and international travelers.
Experts and local insights gathered at a workshop to finalize a national scheme building an authentic, high-quality, and globally competitive wellness tourism ecosystem by 2030.
Vietnam aiming to welcome 27 million international visitors and 153 million domestic tourists in 2026, assuming tourism maintains its positive momentum and the impacts of conflicts in the Middle East are resolved soon.