Vietnam’s coffee and tea chain market is valued at more than $1.3 billion, ranking third in Southeast Asia after Indonesia and Thailand, according to Singapore-based venture capital firm Momentum Works.
Its Southeast Asia Coffee and Tea Chains 2026 report shows Vietnam’s coffee chain segment reached $725 million in 2025, up 27% year-on-year—the region’s second-fastest growth after Malaysia. The tea chain segment was valued at $617 million, rising 28%, second only to Thailand, the report said, as cited by the Vietnam News Agency.
Milano Coffee operates the largest network in Vietnam with around 2,500 outlets nationwide. It is followed by Highlands Coffee, which runs 985 stores, mainly in Vietnam, and recorded revenue growth of nearly 16% in 2025. Other notable coffee brands include Phuc Long, Starbucks and Katinat.
In the tea segment, ToCoToCo leads with nearly 1,000 outlets, followed by Hong Tra Ngo Gia with about 500. Gong Cha, Koi Thé, The Alley and Tiger Sugar each operate between 50 and 70 stores.
Momentum Works estimated that Southeast Asia’s coffee and tea chain market was worth nearly $10 billion in 2025.
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