Investment

Vietnam’s mobile app market continues to expand at a remarkable pace, but the industry’s next challenge is no longer attracting users - it is keeping them.

Total investment estimated at more than VND1.557 trillion (approximately $60 million).

As marketers embrace AI, algorithms, creators, and an expanding array of digital platforms, industry leaders argue that the key to effective advertising remains unchanged: understanding people and telling stories that resonate.

The new plant is among the largest production facilities within the Suntory and PepsiCo network in Asia in terms of manufacturing capacity.

The central province recording total export turnover of over $3.15 billion in the first half of 2026, up 58.4% year-on-year.

The advisory board is established to strengthen the centre's strategic planning capacity by drawing on global expertise and international best practices.