VET Exclusive

Ms. Nguyen Thi Huong, Director General of the National Statistics Office at the Ministry of Finance, tells Vietnam Economic Times / VnEconomy about the drivers behind Vietnam’s robust first-half economic performance, the challenges that could weigh on growth in the second half, and the policy priorities needed to achieve the country’s ambitious 2026 GDP target.

As quantum computing moves from research toward commercialization, Vietnam could carve out a competitive position by leveraging its software expertise, engineering talent, and early investment in associated technologies.

Vietnam’s mobile app market continues to expand at a remarkable pace, but the industry’s next challenge is no longer attracting users - it is keeping them.

As marketers embrace AI, algorithms, creators, and an expanding array of digital platforms, industry leaders argue that the key to effective advertising remains unchanged: understanding people and telling stories that resonate.

Worldpanel by Numerator’s Vietnam FMCG Outlook 2026 report highlights a market in transition, where rising incomes are no longer translating into higher household consumption.

As lawmakers revise the Law on Support for SMEs, businesses and experts are calling for targeted, outcome-based policies that reflect companies’ differing needs and stages of development.